0% APR Expands Customer Base, Lifts AOVs and Conversion Rates

Pat Suh

No one can dispute customers’ universal attraction to price cuts. Retailers of every size and industry know that customers will gravitate to a well-planned sale. Time-limited deals and special spending events like Black Friday are proven to attract new customers and drive higher spend. But discounting, while great at boosting short-term volume, can dilute your brand equity and weaken your products’ value in the marketplace.

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