Omnichannel Experiences that Delight Millennial Shoppers

Ben Feldman

Millennials, more than others, are likely to search for information and products on several devices (mobile phone, laptop, work computer) before making a purchase. A Millennial consumer may read a blog post about fall sweaters on their iPad, then research prices for fall sweaters using Google on their home computer, and finally buy a sweater from their mobile phone during their commute to work the next day.

The post Omnichannel Experiences that Delight Millennial Shoppers appeared first on Affirm for Business Blog.

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