Should Online Retailers be Concerned About Webrooming?

Ben Feldman

Webrooming, the practice of buying a product in-store after researching it online, has gotten a lot of press lately. Some online retailers are worried about the possible negative impact of this trend, but for the prepared retailer, there is nothing to worry about. This article discusses how webrooming affects retailers and how online merchants can respond to maximize conversions on their sites.

The post Should Online Retailers be Concerned About Webrooming? appeared first on Affirm for Business Blog.

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