Your 3-Step Plan to Attract Millennial Holiday Shoppers

Martin Malloy

If you haven’t launched your holiday marketing plan, step to it! According to Rubicon Project’s annual Holiday Consumer Pulse Poll for 2016, nearly a third of consumers began their holiday shopping before Labor Day. As you craft and deploy this season’s strategy, it’s crucial to address the particular shopping habits of the millennial generation to ensure you draw them to your brand.

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