“Payments at the point of sale is now a customer acquisition tool for us,” said Matt Hayes, a founding team member at Leesa and the company’s head of marketing. “Many people aspire to own one of our beds, but may be hesitant to pay $1,000 upfront. Paying with Affirm is a way we can make it happen for them in a trustworthy, clear way. Shoppers can pay over time, and they know exactly how much they will pay each month before they make the purchase.”
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