How Retailers Can Leverage Consumers’ Aversion to Credit Card Uncertainty

Affirm conducted a survey of more than 1,000 respondents between the ages of 22 and 44 to explore their views on debt, credit and corresponding purchasing decisions. Chief among our findings are that while many recognize the necessity of credit—and are actually open to a responsible amount of debt—they have real worries about the confusing terms and uncertainties associated with credit cards.

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9 Ways To Boost Customer Acquisition Without Jeopardizing Pricing Integrity
9 Ways To Boost Customer Acquisition Without Jeopardizing Pricing Integrity

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How Millennials Are Pioneering a New Era of Buyer Behavior
How Millennials Are Pioneering a New Era of Buyer Behavior